I think it would be better to say that there wasn't any clear standard when it all began to take off, but soon a standard evolved. And that left both Tandy and IBM (their PC line) out of the running (IBM took longer to give up, simply because they were IBM). The scene changed rapidly. Back then if you wanted a PC you'd go to a stand alone PC store. Tandy had their business oriented stores. Compaq and some of the others I recall.
When things did become 'standardized' it was all off the shelf commoditization. You'd go to the newsstand and buy an copy of
Computer Shopper--all ten thousand pages of it, each issue. Like the NYC phone book!
Build or upgrade what you had. Or buy from Zeos (or one of the many other mail order assemblers), more or less made to order. Then you had to decide: Do I want Word Perfect, Ami Pro, or MS Word? Got to have Lotus 123, for sure! dBASE. And a screen saver with flying toasters.
How times have changed!