Thing is, that I don't know of anyone who tested the carpet magic by himself. (I ignore myself in this regard.)
So it is left to the whishful consumer to make sense out of the terms "psychoac/", "carpet", "underlay" in combination, also taken the attributations of "good" and "quality" into account.
From wiki (
https://en.wikipedia.org/wiki/Cargo_cult_science):
"An example of cargo cult science is an experiment that uses another researcher's results in lieu of an
experimental control."
"So I call these things cargo cult science, because
they follow all the apparent precepts and forms of scientific investigation, but they're missing something essential, because the planes don't land."
What people in high end land are missing is exactly that: control. The refusal to just measure a thing themselves, because of the details ... namely the difference between "predicted response2" and actual perfromance in situ. E/g that the in-room response drastically depends on the room's individual design.
There was ONE single person to recommend to buy a microphone in order to evaluate things. Of course he was utterly ignored by all. People might stop to think of themselves as "scientific" if they just and only ventilate "complicated" papers.