The problem as I see it is this, I've seen the mass deterioration of high fidelity equipment first hand over several decades, across my bench, on the sales floor, and in my large collection. I've got hundreds (perhaps thousands) of examples I could trot out that show this. Not afraid to call it for what it is, unlike some other people who think everything new is by definition, better. Spoiler: It isn't.
I wish currently available gear were better, I really do, because it'd be nice to go and buy a new 30kg hang-the-expense statement integrated amplifier finished like a Mercedes Benz, that was actually good value and well engineered to last a few decades without landing on my bench needing unobtainium parts in 5 years. As I see it, the only equipment brand uncorrupted and true to its roots is Accuphase.
HiFi these days is "guru-driven group think". Massdrop-like snowball, mob mentality. ASR is at risk of descending into such a place. So, someone develops a 6.5" woofer, creates a "buzz" in audiophile circles where the salivating masses lap it up like the Koolaid in Jonestown, and before long, anyone who wants to be "respected" will go stick this (deliberately) polarizing woofer into yet another small bookshelf speaker and call it done. Wow, that's really pushing the envelope isn't it? It's just a loudspeaker component. It's just a commodity woofer.
Today, we have off-the-shelf solutions-driven HiFi. Heavily sanitized and devastatingly boring. Purifi just want to be the goto guys for lazy, ill-equipped assemblers to get something, anything, to market quickly. Be that amplifier/psu solutions or now with a magic woofer. Good luck to them. They might become a Seas/Scanspeak/Peerless/Vifa/Dynaudio/Jamo/Dali equivalent one day, but until they do, it'll be the "purifi inside" stickers on everyone else's bashed together boxes, just like all the other bastardized brands stuck all over bluetooth speakers, laptops and wait for it, lightbulbs.
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Yes, JBL on a lightbulb. I bought one for fun, to see just how low Harman would stoop, licensing the JBL brand for a bluetooth LED light bulb. Needless to say, it was an utter joke of a product and got returned.
PS. Get off my lawn.