While I largely agree with you - "Long Run" does really not come into the equation anymore, when it comes to money. What, or who - are you going to return your devices to, when the culprit is gone?This is just as ineffective in the long run as falsifying or manipulating the measurement data from an APx Audio Analyzer.
If someone is actually selling speakers or equipment, someone will eventually take measurements. Every manufacturer should be aware of what this means for their company, their reputation, and their sales.
In the worst-case scenario, any buyer can even return the device/speaker after five years due to fraud.
Cheers