There was a period of time for comments, and many of us here as well as elsewhere made comments, but as
@SIY said regulations are not necessarily vetted like a technical standard would be. There was a thread here on ASR with some folk commenting who knew the FTC person(s) involved, and they were pretty overwhelmed. My impression was one or two technical types, who may not have had a lot of experience in the amplifier design area, and then the bureaucrats wrote the final rule based on what they think the technical part means. It is pretty clear there was insufficient knowledge and/or attention paid to specifying the rule in a manner consistent with engineering practice and testability.
Standards go through an entirely different process, typically far more technically-oriented, and usually with far more review and vetting (though it doesn't prevent poorly-worded standards from being implemented). Standards are often driven by industry and technical folk,
versus regulations driven by governments, politicians, and lawyers. I have been involved with a number of standards during and after development but few if any regulations except when they fell out of the standards.