Here we go again with FTC tests in long term max power output...
The thread title is pretty clear; not reading the thread is a valid choice.
This is as relevant as testing a car engine running 10.000 RPM for how long until it overheats and breaks: an useless test for an unpractical real use case. Yet the FTC specifies such test for some clueless reason, and even worst, some people insist on it...
Here we go with the car analogies again... No, it is the same as running the engine at specified maximum load to verify that the times you need it going down the highway, it actually meets the manufacturer's specifications and defined government standards of performance and quality.
There was a lot of input to the FTC from apparently clueless people who prefer a defined standard power specification without unrealistic peak numbers. I and many others sent in comments for them to evaluate, and of course plenty of manufacturers did as well. The latter were among those pushing for a 1/8-power preheat and most all comments I read agreed with that based on typical musical signals and the wide variety of modern amplifier operating classes. It was not done in a vacuum, but rather an attempt to reign in the unrealistic specs that were being produced.
Running at full rated power for five minutes is not horribly stringent; in what other world is "continuous" reduced to just five minutes? If the amp cannot handle that, it is more likely to fail after hours of use at much lower power levels in a consumer installation. Heat is the primary cause of failure in electronics so assessing the thermal capacity of the amplifier is credible, at least to me and other engineers and scientists. I am used to having to perform life tests that are much harder (and longer!) than this test for components used in cars and other consumer products, and much more stringent tests for space and military applications.
There are several solutions manufacturers can use and all have been discussed. The simplest is to derate the continuous power rating appropriately, adding a CEA (formerly IHF) peak specification for short-term power. Marketing will naturally emphasize the peak numbers, but at least everybody will be following a defined standard. Improving thermal management, via larger heat sinks, additional venting, fans, and so forth is another approach more likely to be taken buy high-end manufacturers.
Clueless I may be, but I would prefer to know the actual continuous power ability of my amplifiers, as it provides insight into the manufacturer's design practice and reliability.