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I mean, if the showroom sculpting of the sound isn’t a thing, and doesn’t really work because people prefer a neutral sound, then what are these companies like B&W doing Insulting those frequency responses.
It would seem to be a total waste of time.
(except that they also seem to be selling lots of speakers doing it).
It could also simply be a business decision; they think they can sell more speakers by grabbing a larger slice of a smaller pie.
Say you have 7 speaker shootout consisting of a Revel , a KEF, a Magico, a Grimm Audio, a D&D, a Kii, and a B&W. It wouldn't surprise me if the B&W ends up selling the best, since it's the only one shooting at a different target. Revel, KEF, and Magico are all basically shooting for the same target, and doing it quit well. 80% of people might prefer those more neutral speakers, but they also might be splitting the vote.
Take a regular 100 person sample, where 80% of those people prefer a neutral sound, and those folks are asked to pick a favorite speaker. It might play out something like
14 people prefer the Revel
14 people prefer the KEF
13 people prefer the Magico
13 people prefer the Grimm
13 people prefer the D&D
13 people prefer the Kii
20 people prefer the B&W
Similar to how a really popular political party with two really strong political candidates can lose to a much less popular party with just a single candidate.
Not saying this is definitely what's going on, but it might be, and it could also help explain why each generation of B&W seems to be straying further and further from neutral. Perhaps they see the industry as a whole is going more and more towards neutral designs, making that a much more competitive(and thus less profitable) target. IME, these bat style curves are often quite unique, even amongst themselves.
With a bat curve, you have more ways to differentiate yourself from other bats. You can change where the left ear is, where the right ear is, and where the head is. I imagine it's harder for neutral speakers to differentiate themselves from other neutral speakers.
As for the pepsi vs coke thing, I ran into a similar issue with beer blind taste tests. It took me forever(like 50+ blinds) to realize that with just 1 or 2 sips from each glass, I was most of the time just preferring the strongest flavor.
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