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I guess they decided "Why not give film a try?". Because who knows how sustainable their digital camera operations are.
The bare camera chassis shown looks like a circa 1985 Pentax P3/P30-series SLR, but the top cover and stubby wind lever shown briefly at the end are unfamiliar to me.
https://news.ricoh-imaging.co.jp/rim_info2/2022/20221220_037861.html