To be clear, I'm not championing Hales's cause. I hoped to encourage others to listen to the interview and share their own impressions. I may very well be distorting his argument as it passes through my own biases. Hales (unlike the interviewer) is an articulate guy, so whether you agree or disagree, I think he does a good job of making his argument.
Hales also argues for wide directivity speakers because (he argues) most natural sound sources are not very directional. He mentions some of his own speakers that radiate quite uniformly into 180 degrees, but he doesn't say why it wouldn't make more sense to go for a full 360 degrees, according to his logic. Some of his speakers are very shallow and intended to mounted very close to a wall, so maybe that's the reason.
Part of his pitch is, I think, that humans acclimate to their listening environment so things sound wrong if we place a sound source into that environment but remove the environment's influence. I can see that logic holding together for a close-mic'd recording where someone's goal is "they are here" reproduction--you want the saxophone to sound like it's being played in your listening room. I didn't catch him clarifying how the ambience from a recording in a large venue works into this. Do we want our system to sound like someone packed Symphony Hall into our living room?
Again, these are just my impressions so others might come away with a different sense of what Hales is saying. And then there's the question of whether what he is saying holds up.
I think I follow, it sounds like this is connecting a subjective experience with a specific concrete observation. Seems ripe for an experiment.
If we're concerned about losing impact by notching the direct sound, it at least sounds kind of reasonable to me, although I could be persuaded there's a mistake here.
I would point out that in your example, 12ms is maybe long enough to hear direct vs. reflected, but you won't find many phenomena in music that are so short. Even a pretty tight bass drum sample lasts 10x longer than this. The initial attack of a drum happens on a scale this long, generally a bit longer. An entire drum hit, or a single short bass note is many times longer than this. So the benefit of EQ becomes beneficial within a short window relative to musical events.
I do think more generally, if you're concerned about this stuff, phase distortion from bass EQ is worth thinking about, and can be corrected somewhat with FIR filters.
But I think it's definitely debatable whether the 'impact' from direct sound / initial attack is worth the overall crappy sound you get from uncontrolled bass modes. It's not like masking from excess decay time slopping all over the place doesn't hurt impact, too.
I would also say yes, your ears adjust, but even listening to live music in a venue, uncontrolled bass modes sound like crap and can wreck the experience. It's not like your brain can totally filter out +10dB at 120hz and -10dB at 80hz. The notes go up and down in volume like a merry-go-round.