I refer you to my earlier posts! We hear the direct sound from the speaker, and we hear the room. The combination will only sound natural if the room corresponds naturally with the direct sound: every reflection accounted for with the necessary frequency peak or trough; every frequency-selective attenuation decaying at the right rate at the right time, etc. Otherwise we hear the artificiality of it. Only a constant directivity speaker can do this.Speakers with a downward sloping power response don't require voicing. The aim is always flat axial response and a downward sloping power response. Or am I misunderstanding what you mean by voicing?
Also, CD (including omni) do sound different depending on the room they are in. In all cases (omni, CD, downward-sloping, etc), the room will absorb and reflect differently at different frequencies. Speakers will interact differently and sound different in different rooms. This is true regardless of the dispersion pattern, although of course the narrower the directivity the less the extent of interaction (due to a higher ratio of direct to reflected sound).
If we keep our CD speaker but change the room, we hear the same direct sound but a different room. It will still sound right, even though we may prefer the sound of one room over another.