At WBF it is mostly about the cost of the item as its perceived value. There are folks in this world that "know" that cost relates to "the best". The audio companies pander to them with exorbitant pricing, well, as long as the ride lasts, they will go for it. It makes great business sense. However, there used to be a time when a company made something for the common everyday man and then made "enhanced" stuff, going on up the ladder, you know, good, better, best.
One time in a thread there, I was making a point with one of their biggest early contributors, MEP, and I was talking about two boxes, one costing 2K and the other 22K and how would you decide which one was better, and the answer came back, the more expensive one obviously was better.
And no Jeff says he is not sure that's the route to go but sound over cost is what matters to his new way of thinking......the very fact of what MEP did and what conclusion Jeff has come to just shows how off the rails so many folks are.
A product that does more, does better, or is unique enough could command a higher selling price than the "good" variety of course, and it should command more if it is better, but in many ways, better in the audio world is bling, as any EE student who paid attention in class can put forth an audio amp that competes with anything else out there as far as the industry standard specifications go.