If the instruments or vocals are intended to be placed in the center, but a center speaker is not used by use of the L/R equally to create a phantom center, it will sound artificial, as if a hole in the center. As an example, without knowing what his intent was, Steve Wilson places vocals in most tracks of "Who Are You" (& several other of his remixes) at the left and right (using the wides, if you have them), in mono, creating a centerish position, but it sounds fake because there is nothing in the center speaker, a hole in the center.Can't much speak for the streamer files though I do have Apple Music available. I currently have approx 203 Atmos TrueHD lossless BD and download sourced music files in Rock, Country, Blues, some Big Band, not to include the movies and Auro3D music.
Your trying to twist the words of the engineers. Hard panning to center channel is more a movie dialog thing, with Atmos music vocals & more looking to use an "object" positioned somewhere upfront. I don't know why your making center channel use as much of a deal, it's simply one of a minimum of 9 speaker positions used the create a sounds position in an immersive sound field, something in which they should all be "phantom".
In my opinion, it is analogous to listening to mono mixes in two channels (i.e. through the L/R) instead of through a single speaker, preferably the center speaker. The two channel presentation of a mono mix sounds artificial, where played back through the center channel the sound blossoms outward. You can easily test this even without a mono switch on your AVR/AVP, play a mono mix and switch to dolby surround. That will direct the audio to the center channel. It's not as perfect as a mono switch, but quite close. Pick your favorite fine original mono mixed album from the '60s, which I think was a peak for mono mix and mastering.
I recently spent some time with Eddie Kramer's Atmos remix of Hendrix Electric Ladyland (thank you @goat76 for mentioning a track from this album.) He does magic with those old tapes in what is primarily a 7.1 mix (the heights mostly duplicate the side surrounds) and making especially effective use of the center, which evolves from the first track to the end.
Of course, none of this matters if your center channel speaker is mediocre, in which case, you should make it a priority to acquire a high quality center speaker.