Worst part about the logic here, is assuming whatever "cheap cable" came in the box with the product, is defective in the first place. Maybe someone here in product development can correct me if I'm wrong. But please tell me how big of a fuck-up would it be if you were for instance a television manufacturer, and for whatever reason, the team tasked with finalizing the product and it having the proper accessories needed for operation - somehow let slip by them not any fault with the TV, but instead the power or video data cable.. The user not naturally assuming something like defective cabling to be an issue (since this is never the issue in my experience with any product ever) instead will assume the display is somehow defective. And then your company is now on the hook with the consumer confusion mess, all over some stupid cables that a bit of QC would have easily taken care of.
A functional issue over some brand-new processor or software that runs an entirely new function within the television, that's something no sane person would go crazy over and looking someone to blame or fire. But imagine borking a product release because the cable you included in the box is botched... Heads would roll if that were to happen just due to the level of negligence that had to be present during the testing phase.
So in fact, if one stops to think for a moment, they would see that the cable that comes in the box with a product, almost certainly stands to to reason is in fact a completely proper cable to be using.
I'd wager anything things like power or data cables, are something big manufacturers absolutely make sure is something that works reliably and safe for typical operation. Far more than any of these little luxury cable sellers. Last time I seen negligence on this front, was when Samsung let loose fire-catching batteries on their Note series of smartphone (so bad in fact, it led to bans on things like airplanes, and now we learn, essentially canceling of the entire Note line by name in virtue of this forever tarnished reputation that will be brought up anytime the phone is mentioned). Not a single person writing articles on the issue sympathized with a hypothetical notion that incident was somehow an unavoidable situation, it just was a gross design/testing failure of negligence. Also, anyone that knows ANYTHING about batteries, especially the Li-Ion or LiPo sorts used in phones know these things can physically distort the more they are pushed either through charging or discharging rate.