1. Members, companies and retailers will continue to send me products to test. I will also purchase some as I always have.
Just brainstorming. Since you aren’t dependent on advertising revenue and the need for constant page views and you do have a thriving forum, would it make sense to make ASR reviews like TV episodes with a specific weekly or monthly drop?
Conflict of interest and perception of conflict of interest are two different things, but minimizing perception of conflict of interest is important for those in public service roles. ASR isn’t a public service by intent or design, but we all know that ASR is one of the most instrumental organizations to push audiophiles toward more objective assessments.
We know your schedule is random since this historically has been a hobby for you. Readers might perceive that Ascilab gets priority reviews over user reviews. Maybe a solution would be to post a whole batch of reviews at a time.
I am not sure if you should do something like publishing 5 articles in a batch and it is random how long it takes to get 5 articles published? Or if it is better to follow print magazines and just publish new reviews the first of every month whether they are electronics or speakers?
3. There will now be a clear and easy way for members to find select few products that are subjected to vigorous testing and recommendation by me. These will products will get no more or less coverage as far as reviews in ASR.
4. A few in the industry may take offense to this and reduce their involvement in ASR. Likewise a few members may become unhappy. This is understood and is part of the calculous of this new effort.
Do you plan to expand distribution of other products beyond Ascilabs as you expand?
If Madrona Digital carried Ascilab, it seems like there would be less complaining.
For example. Madrona carries Harman. When Harman acquired Arcam, you probably started selling Arcam. If Harman had acquired Ascilab, there wouldn’t be any concerns if it was just another acquisition.
So I guess a question is: will readers need to buy Ascilab speakers from your brother in order to get them tested? Could Madrona send more Harman speakers or electronics for measurement without requiring readers to prepurchase?
5. There will be no change in my title, where I post, etc.
+1
Last, companies like Power Sound Audio offer open box specials and customer trade in specials.
1) Do you plan to have an Ascilab showroom? Or will you be distributing to other retailers?
2) Will you be offering open box discounts on the speakers that are tested? If so, is there a raffle or system for figuring out who gets the discount?
Just throwing out ideas. I am officially no longer in the market for speakers.