SPOILERS (Not sure how long we'll be able to avoid them hah).
While it's important to keep in mind that this is just one blind test, I do think you're probably right. I've not heard, let alone measured the Ascends, so I can only make conjectures based on available measurements and what I've read. But having tested the KEFs and looking at the Sierra's spins, the latter's wide directivity really seems like it could be the ticket. Not that I think of the KEFs as a
super-directional design, but they are some of the more directional speakers I've measured.
It's always fun to see how these design elements play out in the measurements. For example here's the R3:
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It's a very "smoothly changing" type of dispersion, but gets a fair bit more directional at the top of the speaker's range. By the time we reach 75 degrees off-axis, it's down about 15dB at 10 Khz.
Now here's the Focal Chora, which has a far smaller and shallower waveguide and was designed for wide dispersion according to Focal (it has the sound indicative of it):
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The response at 75 degrees off axis is only about 5-7 dB, depending on how you want to measure it.
For another example somewhere between the above two, here's the JBL L100 Classic:
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It's a wide baffle design, so you can see that it's a bit more directional at the bottom of the frequency range than the above two speakers. However, like the Chora, it maintains a very similar slope on-axis as it does off axis, and the tweeter is only down about 10 dB by 10Khz. Like the Chora, it also presents a very expansive soundstage.
Lastly, just for fun, here's the Neumann KH80, with the prettiest on-axis and horizontal off-axis graphs I ever did see.
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This one is an interesting case, as it's meant to be listened to dead on-axis in the nearfield for studio use, where you won't hear reflections as much. Nonetheless, its directivity seems just a smidge wider than the KEF, allowing for some flexibility with your horizontal sweet spot.
It's interesting to see how each of these manufacturers chooses to balance their sound. Again, I think directivity is really the realm where individual preferences and suitability for different rooms and applications come into play.