Is this really as simple as finding a large open area, setting the speaker on the ground, setting the mic 1m from the speaker on the ground and running a sweep using REW?
Yes. It really is. Normally the mic is placed at 2 meters to offset the 6dB gain from 2-pi space. But it doesn’t change the shape as long as the free field distance is met. As long as you are not trying to achieve accurate response above a few hundred hertz, ground plane measurements are by far the easiest way to capture frequency response. If you want above that... that’s a different ballgame. Speaking from a lot of experience here.
Edit: The larger the free space, the flatter and more reflective the surface, the better, though. You want at least 30-40 feet of nothing around you. But even in my backyard with taller grass and typical ground unevenness and a fence about 35-40 feet, I trust the data from 20hz up to 500hz; having baselined it against a large empty church parking lot up the road from my house.
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