Among their first successful amplifiers the power amp 250 and integrated Nait 1 was really good for the time and Naim could show that their gear outclassed cheaper japanese amplifiers because of their limitation of current ability. Naim amplifiers could play bass lines on a difficult speaker like Linn Isobarik without breaking down. After such a demonstration people sold their 150w yamahas to buy a 15w Naim nait.
An old Nait 1 still outclasses most modern gear below 500 dollars soundwise, at least in my opinion and If you play vinyl because the phono input was really good sounding.
A very good reputation in the beginning is always a good start for letting marketing take over.
Naim has released a ”new” nait for 2023, where they have tossed the balance control and put in a headphone amplifier.
Those are interesting videos.