True, it is in keeping with the NAD entry level line cases, and thats alright. With almost no heat involved ther are no need for "beautiful" cooling-ribs, it`s Class D. For the most you pay for NADs Purifi license, which give them the to develope the Eigentakt-modules as they see fit. Previous owner of NAD, Peter Lyngdorf, is one of the investors and cofounders at Purifi and over the years he has put a big mark on the industrie. He has now set his mind on developing the Class D ampifiers, to give the world high-end sound to affordable prices. The C298 is, high-end under $3000.
Purifis Eigentakt is probably the biggest brakethrough in Class D amplifier development, and C298 is a part of that. It`s worth the money for that reason.
Please listen to beast, it`s great. Distorsion are gone, it`s just a big silent hole, until the violin strikes and put you io the ground

.
The M-series are a step up, but keep in mind, it cost almost the double of the C298.