“The middle man money in the direct sales model goes into the pocket of the producer, not in the customers. Sorry, just my thoughts.
Think about it for just one second - the only way the middleman money can go to the producer is if the price is exactly the same and for the exact same thing!
This is only true when a manufacturer uses the middleman type distribution and sales model AND a direct sales route *at the same time*. In that scenario, they cannot charge less, else they will divert sales away from the shops and those shops will stop selling the brand .
Again, I thought this was forum that stepped away from daft, made up stuff .. lol