NS-10s were used for supposed compatibility with home speakers; Auratones for car speakers; all bases covered! Except audiophile setups, which is why audiophiles aren't generally too pleased with run of the mill commercial recordings.
Interestingly, my Barefoots come with four voice settings: Flat - for accurate: OldScl - which "emulates the frequency, phase, and transient response, along with the dynamic compression for the NS-10 paired with a 3B type amplifier"; Cube - which "emulates the frequency, phase, and transient response, along with the dynamic compression and distortion signature for the Auratone 5C paired with a 3B type amplifier"; and Hi-Fi - which emulates a generic audiophile speaker with " a sweeter more forgiving sonic character".
Barefoot's aim is to include every facet of the recording process in a single monitor - tracking, mixing, and mastering - so that "you can box up your secondary reference monitors for good".