The problem is that there seems to be no mention of actually giving the SP3's a listening test against the generic cables. There are things that are not yet measurable. Examples are soundstage, musical realism, the 3D roundness of the image, etc. One must use their ears to experience these things. The ears are the final judgement. We have tens of thousands of customers, in over 80 countries who have bought our cables. They had a 60 day return that began when received. They tried them against their other cables and kept ours. You better believe that if they did not hear a difference, they would have returned them for a refund. Their testimonials bear witness: https://www.morrowaudio.com/pages/reviews Measurements are only a part of the picture. The ultimate test is ones musical enjoyment, with the ears being the final decision maker. Peace...
I agree that ears should be the final judge. I'm glad to see you support the use of blind testing in audio. That's what you're saying, right? Right?