I appreciate the review, but there are some major flaws in the methodology.
In this review, only measurements were taken. Many of which, like common frequency response and input to output distortions, will indeed measure pretty much the same through any cable.
The distortions we are talking about on the website are those that are not measurable with test equipment. They are rather distortions that affect soundstage, musicality, realism, etc… the musical presentation. Another example is the 3D roundness of the images within the sound field.
These things, and distortions of these elements cannot be measured. Rather, they are heard and experienced through a proper stereo system, using ones ears.
Here is an example… When attending an audiophile trade show, one walks by rooms where stereo systems are playing. For the most part, as you approach the room, you know that it is indeed a stereo system. Now, when you are in the lobby, which also contains stereos, you hear something different, you know that it is live music. As you round the corner, you discover that it indeed is! If you measured a stereo playing the same thing, compared to the live event, they will measure the same, yet sound so much different. This is the “distortion” I am speaking of. Why is the recording of the live event sound so different from the actual live event? It is a form of distortion.
There are many things that are yet understood, how the ear/ brain works in deciphering the music. Cables do indeed sound different, even though they “measure” the same. Why this is, no one knows, and it is not placebo!
Somehow, with our cable design, the difference between recording and the live event becomes less. What you experience is that you are more “there”, the glass is less cloudy, the experience more real. There is greater musicality and realism, even though the measurements are the same.
I propose to the reviewer that he test all cable reviews in a real, properly set up stereo system. He might find that they “measure” the same, but when inserted into a stereo, the cables do indeed sound different. One will then experience the before unmeasurable distortions by using the best and final test, one’s ears. Test equipment measurements are fine, but listening is the real experience and is really what matters.