The original point was to get people to pay more for digital audio files and equipment. That's it. It was a lossy codec that made specific LEDs light up on equipment that paid Bob Stuart money.
The current stuff Lenbrook is pushing is, in my opinion, just trying to get some kind of brand differentiation into digital audio using some what appear to be useless filters, although they may actually be harmful and there doesn't seem to be consensus yet. A lot of what sells high end gear is "mystique" or "brand heritage" (ignoring that pretty much all the heritage brands are now owned by private equity firms that do not give a toss about audio) so I don't blame them for attempting it, I just wish I could have a FOQUS/QRONO-free experience. It's put me off them so bad I shelved my plans to buy a Node Icon and some Bluesond speakers.