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More on Lenbrook's plans for MQA

Your description is dead on from the article.

1736109197932.png
 
Quoting:
These plugins output standard PCM audio, not an MQA file. “The plugins create an interesting ecosystem because people will be essentially creating MQA-sounding PCM audio,” Jbara explained. “That’s going to be on every service. You’ll be able to go into Amazon and get something that’s not called an MQA master, but has the benefit of somebody using MQA in the studio."

what is the benefit, ain't clear enough that MQA had no benefits at all?

This actually makes me laugh a bit...
 
Nutul said:
Quoting:
These plugins output standard PCM audio, not an MQA file. “The plugins create an interesting ecosystem because people will be essentially creating MQA-sounding PCM audio,” Jbara explained. “That’s going to be on every service. You’ll be able to go into Amazon and get something that’s not called an MQA master, but has the benefit of somebody using MQA in the studio."

what is the benefit, ain't clear enough that MQA had no benefits at all?

This actually makes me laugh a bit...
Click to expand...
<Rubs thumb and forefinger together.... M O N E Y.... is at hand. It will not make sense.
 
Auria, Foqus, Orono — it’s a farrago of rebranding and re-animating the dead.

“That’s going to be on every [streaming] service.”

What seems to be more MQA-adjacent technical gibberish is a lot less interesting to me than the branding saga, and the eternally recurring idea with these guys that retooling one of the most damaged and widely reviled failed brands in the history of audio is going to be welcomed by the biggest companies in streaming audio as something anyone would want to get it bed with again.

If any of this happens at any significant monetizing scale it will be one of the most astounding and unlikely turnarounds in business history.
 
Last edited:
Nutul said:
Quoting:
These plugins output standard PCM audio, not an MQA file. “The plugins create an interesting ecosystem because people will be essentially creating MQA-sounding PCM audio,” Jbara explained. “That’s going to be on every service. You’ll be able to go into Amazon and get something that’s not called an MQA master, but has the benefit of somebody using MQA in the studio."

what is the benefit, ain't clear enough that MQA had no benefits at all?

This actually makes me laugh a bit...
Click to expand...
will be essentially creating MQA-sounding PCM audio

This quote is hilarious! I mean, really?!
Essentially they are admitting that the audio origami was both pointless and disingenuous (I assume this was also the bit that infringed the patents?).

The market for these DAW plugins must be absolutely minuscule. The language MQA Labs use probably means absolutely nothing to almost all music creatives. I mean FFS they’ll be monitoring on active speakers that don’t contain the the special sauce in their A-D and D-A converters so they’ll never hear the supposed benefits anyway.

On the streaming service, Jbara is admitting that it’s designed for the MQA fanboys. So that’s 5000 people at most. Sounds like a good business plan. They’ll have to offer ALL the music at less than Spotify prices to have any hope you’d think.
 
Matt_Holland said:
will be essentially creating MQA-sounding PCM audio

This quote is hilarious! I mean, really?!
Essentially they are admitting that the audio origami was both pointless and disingenuous (I assume this was also the bit that infringed the patents?).

The market for these DAW plugins must be absolutely minuscule. The language MQA Labs use probably means absolutely nothing to almost all music creatives. I mean FFS they’ll be monitoring on active speakers that don’t contain the the special sauce in their A-D and D-A converters so they’ll never hear the supposed benefits anyway.

On the streaming service, Jbara is admitting that it’s designed for the MQA fanboys. So that’s 5000 people at most. Sounds like a good business plan. They’ll have to offer ALL the music at less than Spotify prices to have any hope you’d think.
Click to expand...
Nope, I’m working on an article about MQA patent infringement.

We shall see if any plugins get to the market. If so, they will be hacked the same day.
 
I’m thrilled that my SMSL SU-1 can hopefully take full advantage of this advance in audio technology! :D
 
Steve H said:
Nope, I’m working on an article about MQA patent infringement.
Click to expand...
Thanks. I’ll check out your article when available.
Steve H said:
We shall see if any plugins get to the market. If so, they will be hacked the same day.
Click to expand...
I think the plugins are more likely a marketing play to keep the die-hard MQA fans happy that there is a link to the creation end of the chain.
 
Matt_Holland said:
Thanks. I’ll check out your article when available.

I think the plugins are more likely a marketing play to keep the die-hard MQA fans happy that there is a link to the creation end of the chain.
Click to expand...

Yeah, I noticed in the article that they said studios didn't buy in so they went to the lables who were happy to mass produce them in batches. So much for correcting studio adc "time smear" errors and "authentication." The punchline was Distrokid offering to MQA-ize anybody's submissions for $11.99 or something.
 
pogo said:
The new NAD M33V2 now offers QRONO and FOQUS. The MQALabs homepage has also been updated: Link
Click to expand...

Thanks for the heads-up and the link! A couple of quick observations from a quick scan of the site:
  • MQA itself, and their other new(?) playback codec have no active links - there's literally nothing about them aside from the logo blocks.
  • Their other new offerings seem to be mainly a bunch of familiar woo-woo covering over the fact that they're simply using the same old leaky filters based on Bob Stuart's unsupported and incorrect claims about time-domain performance, ultrasonics, and so on.
I guess the one rule of BS is that if not fully cleaned up, it tends to proliferate. :)
 
Extract from FOQUS White Paper:
FOQUS comes to market in partnership with semiconductor companies who specialise in audio chips.
A FOQUS ADC chip can be employed in any device where an analogue source is supported. Expect to see FOQUS in leading professional studio gear, prosumer devices, and high-end playback equipment. FOQUS currently offers output sample rates from 768kHz to 44.1kHz.
 
pogo said:
Extract from FOQUS White Paper:
FOQUS comes to market in partnership with semiconductor companies who specialise in audio chips.
A FOQUS ADC chip can be employed in any device where an analogue source is supported. Expect to see FOQUS in leading professional studio gear, prosumer devices, and high-end playback equipment. FOQUS currently offers output sample rates from 768kHz to 44.1kHz.
Click to expand...

"Expect to see FOQUZ in leading professional studio gear..." No thanks, I don't think I will expect to see that. :)
 
Nutul said:
I still cannot figure out why we would need something "more" perfect than the bit-by-bit perfect we have since CD was born... (well, ehm, ok... a few years after that, ok)
Click to expand...
Hey buddy, don’t you realize your “bit-perfect” audio is corrupted by time-smearing yips as explained in the mystical Unified Theory of FUD?
 
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