I agree with your view on their marketing strategy, which is indeed a bit cutesy and lackluster. However, it's worth understanding that the emergence of Moondrop coincided with the rise of China's Z generation consumers, who grew up immersed in digital culture and Japanese anime. Moondrop's marketing strategy, while certainly controversial internationally, resonated with this domestic demographic shift. This approach helped transform a family workshop into a high-tech enterprise within a decade.
Regarding quality control, you're correct that certain quality issues exist, particularly in their digital products. As a relatively new enterprise competing against traditional giants, Moondrop struggles to recruit experienced digital circuit designers, leading to issues with some of their Bluetooth implementations and portable DACs. Their acoustic design generally fares better, and the consistency of Left and Right unit of their wired IEMs is especially good.