I think this probably comes from the fact that it's the first measurement in a review, and it does seem Amir gives it outsized weight. Right off the bat, if it's toward the top of the range, it's proclaimed to be in the top x% of measuring DACs. Time and time again if it's unusually high Amir usually says "Do you see what I'm seeing here?!" Being excellent in other measurements usually doesn't elicit this type of response.
It is not the first thing in a review. The first thing is a full dashboard with a number of pieces of information. It is all presented at once. Some of it is not interesting like the frequency unless it is. In a recent DAC review, I actually highlighted that instead of the rest of the info:
https://www.audiosciencereview.com/...dio-gd-master-7-singularity-review-dac.26460/
That was the first graph because it was very informative yet didn't impact SINAD.
The dashboard also had other comments beyond SINAD:
As you see, I noted with question mark the extra spectrum around FFT. Again that didn't impact SINAD.
With phone dongles, one of the most important factors is output voltage. So I always note that way at the beginning as well. With DACs, I also note it if it is above nominal and what I had to do to bring it down.
When I bring up the dashboard, I scan it all and look for what is informative or interesting about the design. SINAD as a summery figure does that pretty quickly so it is a fixture in my reviews and for good reason. But I never stop at it. Each review has half a dozen to a dozen more measurements beyond what else is in the dashboard. If all I cared about was SINAD, I would not bother with the rest but I do at great expense in the form of time to measure and post.
The reason SINAD has gotten so much "PR" is because it is ranked. I believe strongly in that as otherwise, you have no context of what the measurement means. In US appliances have a range as well:
They could have just mentioned the $67 number but who knows and memorized the full range for such an appliance? No one. Same with SINAD. I put in the table and now people immediately know how good or bad it is. I then cut it down to just quarters to show that precise value (except way on top) is of little importance.
If a product lands in anything but blue category, then they could have done better. Maybe for the price it is OK to be lower. Maybe not. I like to see companies do the best possible job they can to reduce noise and distortion especially if it cost next to nothing. If they don't care, then they don't care.