Now that I'm relying on measurements more, I believe that in a real way, they are everything if you want true HiFi listening. Without measurements, it's not possible to guess at what needs to be done to make any stereo system big or small sound pristine.
This is my definitive example. There's no way I could have imagined that what I'm about to share was possible or would sound as incredible as it does. Keep in mind, mixing is what I love, and I go to great lengths to take care of my hearing.
I recently measured the stereo system in my SUV using REW and My macbook's microphone. Rudimentary I know, but the more I measure speakers with my macbook, the more I find it's a surprisingly reliable tool.
I have a 2007 Equinox that I've had for about 10 years. It has a pioneer sound system that on it's own, sounds ok but is bassy in all the wrong places and harsh. but it has a good midrange otherwise and the speakers are capable of really pushing low end air. I've listened to it a billion times, and I developed a curve by ear that I've used in EQ apps on my phone to try to deal with the issues. But I was never completely happy. I came the closest using wavelet's basic graphic EQ.
So, after capturing a single sweep from 20-20khz, I used the EQ functions in REW to generate a target eq profile (hours of obsessive tinkering go by) ... I exported that and converted it to wavelet (obsessive tinkering resumes) and I finally imported it successfully into Wavelet on my phone.
The resulting Graph looked positively insane. I thought there was no way it would work. And I was right ... there were some crazy resonant frequencies in the low mids, but other than that it was surprisingly nice sounding.
I went back to the data and realized my mistake. I needed to consider the room. I decided to use AI to help me figure out a solution. The one settled on was halving the boosts between 20-300hz while making sure that cuts didn't deepen as a result, and adjusting as needed. these frequencies don't need to be eliminated from the source, just tamed at the source to help with the resonance. I also ultimately decided to use the same idea across the whole frequency spectrum as reflections in the car are inevitable and that would be reflected (ha ha) in the frequency response capture.
EQs and microphones are not discriminatory: the microphone captured resonance and reflections, and REW interpreted it all as simple frequency response. But we know
from the research that anything below the room transition frequency is controlled by the room. And anything above there is subject to reflections - the closer they are, the more of an issue they can be.
This is the final EQ profile ... and I was certain it would sound positively horrifying.
Guess what? It sounds INCREDIBLE! Everything I throw at these speakers now punches and booms in all the right places, and the top end is airy and smooth, with excellent clarity.
Are measurements everything? That's a false dilemma. We NEED measurements, and by extension, the Math behind them. But we can't experience the visceral joy of good measurements (and corrective actions) unless we use our ears to hear the results ... see the irony? We don't always know what sounds right unless we can hear it. It took me hearing the weird resonance to clue in to the fact that my process was flawed. So, at the end of it all, knowledge is power. But knowledge is fickle. We are always growing and learning.
Still, If I only trusted only my ears and prior knowledge, I would have been stuck with "just ok". But after hearing the results of fidding with measurements and crafting mathematical solutions to convert Hz, Gain and Q to a 127 band graphic EQ, my mind is blown wide open. This EQ curve should not sound good by conventional wisdom standards. But it does. NOt only that, it sounds positively incredible. And if I had a real measurement microphone, and the ability to take the time to EQ each individual speaker, I'm positive that a car audio HiFi experience would be possible from anywhere in the vehicle.