Because people either don't do those tests or don't care about them... or both.
On more than one occasion we've seen respected hi-fi gurus accept the challenge of doing a proper blind test. They are always super confident and expect it to be a piece of cake, and they all fail miserably in the end. No surprise there.
Some of them go straight to denial and start desperately looking for any excuse to make the test invalid. Others have a "I'll be damned...." -moment, but then we fast forward a couple of weeks, and they happily pretend none of it ever happened. They are back to their old ways of sighted listening with mandatory lyrical waxing.
People just don't want to know what's actually going on. Tons of things that make this hobby fun for people are deeply dependent on blissful ignorance.