Current technological advance would allow you to buy a car that can travel in air too, soon I assume,.. that doesn't mean there's no excuse for manufacturers not to produce only cars that can fly lol.. If Marantz made it known that because their model, say the AV11, AV21 etc., will run at 96 kHz with all channels running DLBC/ART, XT32 SubEQHT, but price will increase by $200, many potential buyers may be pissed as they are perfectly happy with 48 kHz, but there may also be many who would say there is no excuse to not do 192 kHz.
Anyway, I agree with Oddball, there's the Trinnov ones for those so keen on 96 kHz, though for those who want higher, they may have to be more patient.