If I recall correctly, Marantz quote 107dB SINAD for the AV10 and 110dB for the AV20, in spite of the cost saving measures.
The evidence is here somewhere, but it's not easy to find.
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Marantz provided another reason for the "Marantz sound", I turned on the subtitle (hence the wrong spellings) so you don't have to watch the video and search for that part:
They also mentioned the rubber feet, different type for different unit weight are another reason.
So for believers they have given quite a few reasons for the Marantz sound, including those I remember hearing/seeing:
- HDAMs, have different versions.
- DAC filters, provided filter 1 and 2 user selectable, for the Cinema 30, AV10, AV20, not sure about the AV30.
- Copper plated screws, and washers.
- Rubber feet.
All contributed to the Marantz sound, unfortunately, users don't get to dictate the particular sound signature, the Marantz Sound master decided what he thought it should be and tuned to it for you.
I really like those training videos, that's one thing Masimo did well, there were no such things prior to them taking ownership. Those videos are informative and highly entertaining as well (I be non believers may even laugh out loud involuntarily), I hope the new owner will continue producing those videos going forward.