Could someone kindly explain why the AV10 is $7k and a single ended AVR with as many channels from the same brand or semi-equivalent like Denon is about half the cost. Yes, they don't have balanced pre-outs, but they have the added cost of amplification. So what's the added cost in terms of parts for the AV10? And final terrible question, let's say the AV10 is going into a multi-channel Buckeye Purifi Class D amp. Will there be a discernable difference from said AVRs at 70db?
I can quickly think of $7K vs $1.5K because the AV10 has the following attributes/attractions"
- much better build, and that costs more because of the more expensive enclosure, shielding scheme, power supply, dac ICs, HDAMs etc.
- higher channel count, = more parts used (such as the dac IC, HDAMs, opamps etc.
- as you mentioned, balanced I/Os, no power amps, true, but...
- they know many potential buyers believe in separating the preamp/processor from the power amps, they thought separates (even though AV10 is hardly a real "separate" device.
- they know many like the look of Marantz.
- they know their marketing team has successfully planted seeds over the years in people's brains that here is a warm and fuzzy/musical Marantz sound, facts on that don't matter, belief is enough.
- they know they can get away with, and in fact they have to, have a much higher profit margin on a per unit basis, because they know they won't sell as many units as they will with AVRs, likely just a very small fraction in terms of sales. That also means economy of scale is not on their side, resulting in higher per unit cost.
For the potential customers, if they like the aesthetic, and put their priority on build quality, superior specifications, ownership pride, they would think $7K is fair, even a good deal. I do think it is a good value, vs Trinnov, Storm Audio, Anthem's Arcam's but ommv obviously.