Independent of how overpriced some of these “luxury” brand speakers may be, it’s a wonderful thing to see that some of them are sonically well-engineered, and at least are delivering good performance for the exorbitant prices they charge. That’s a much more respectable product than e.g. extremely expensive but also horribly underperforming snakeoil.
I’ve heard the Magico M2, and they sounded fantastic and
look really beautiful too IMO, while I find Revel speakers relatively ugly in contrast. But while I don’t think they sonically outperform e.g. Revel or Genelec (which cost a fraction of the price), I think they at least come close to being on par. (Beyond that I can’t comment since I haven’t listened to them enough, and because we haven’t seen spin+distortion measurements for the M2 and others.)
But consider this: Some people with a lot of money to spend might buy a Rolex watch, other jewelry, expensive art, etc. For such a person who enjoys music, there are a lot of more popular expensive purchases that are
far “worse” ways to spend that money, than buying Magico’s speakers.
After hearing Magico, while I personally would never buy one at their price (and don’t feel I am missing anything sonically with wonderful products from Revel, Genelec, Neumann), I completely understand and respect why someone would buy them who wants a nice blend of aesthetics, luxury, and solid (if not “best”) sonic performance.