The availability of pocket money priced, digital watches, has never substantively impacted the sales of jewellery Rolex watches.
The cheap digital casio's - starting in the 1980's have been more accurate, cheaper, and had greater functionality... while costing tiny fractions of the Rolexes of the world.
Nothing wrong with a Rolex - but if all you want is to tell the time, you have loads of cheaper options!
Hence, the widespread availability of audiophile jewellery / bling
And those with a more pragmatic, engineering led perspective.... get their setup working just as well, while spending a mere fraction of the $$$$.
Where the shouting and yelling happens, is when the bling buyers, try to justify their purchase in engineering terms... in most cases, they are not justifiable on that basis... and the sellers/manufacturers that make those claims are clearly in the "snake oil sales" department.
In the 1980's Rolex fought a battle agains "Copies" from Asia.... to demonstrate their robust qualities, they took a bunch of Rolex watches, and a bunch of the various "copies" - laid them on a roadway, and ran a steam roller over them - all the Rolexes, were working fine after the steam roller treatment.
Much to Rolexes embarassment, quite a few of the "copies" did too.... (mostly cos some of the copies, copied not only the "look" but the construction design as well!) - the copies of course, were available for tiny fractions of the price of the Rolex.... LOL. and even in the 1980's the base Rolex oyster design was already long out of patent...