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Lexar Brand of Flash Memory is No More!

amirm

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Every time you see a DVD drive with designation of "10X" or a flash memory of "150X" you have the geniuses at Lexar to thank for. Instead of throwing numbers around, they made the base model performance "X" and their performance relative to that. In the case of CD ROM drivers, 10X means 10X times 1.4 mbit/sec speed f the original drives/specification.

This designation led to fierce competition to see how can have a bigger "X" factor.

They actually got sued over this by SanDisk on flash memory from what I recall. They hit tough times, got acquired and as most of these acquisitions go, they are being shut down. Fond memories.

https://www.dpreview.com/news/31115...icron-announces-the-end-of-lexar-memory-cards

"Lexar discontinued: Micron announces the end of Lexar memory cards

In a bombshell announcement made through a short post on the company blog, Lexar parent company Micron has announced that they will shutter the Lexar retail brand. The entire portfolio will be discontinued, including memory cards, USB flash drives, card readers, and other storage drives.

The news comes less than 5 months after Lexar raised the memory bar yet again by announcing the debut of their 512GB 3500x CFast 2.0 card.

Unfortunately, that kind of speed and capacity comes at a steep price—the 512GB 3500x card retails for a whopping $1,700—and Micron has decided that the flash memory market just isn't profitable enough for their taste.

"The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels," reads the announcement. "As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future."

You can read the full announcement below. Micron promises continued customer support during the 'transition period' and claims they are, 'exploring opportunities to sell all or part of the Lexar business,' but unless another major player steps in to take over, it's likely we've seen the last of the Lexar memory card brand."​
 
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