Sorry, I know this isn't a remark about placebo, but on the issue of bias, sighted in this case...
I have long noted how videos influence my perception of sound. For instance, take a standard guitar tutorial on youtube. If I see the person actually playing the guitar, I have a perception of higher sound quality, like the distinctiveness and timbre and detail I'm hearing about that guitar is particularly real and accurate sounding.
But if I close my eyes then the sound just goes back to the sort of bland, somewhat opaque sound produced by my iMac speakers. Nothing special at all.
I also find the sound is "better" in that way watching instruments being played in my home theater set up.
(This is one reason I usually use close-my-eyes-tests when listening to loudspeakers).