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Lenbrooke acquires MQA

Mulder

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”Lenbrook Corp., a diversified, privately-owned Canadian enterprise with activities in brand development, technology, and distribution in both residential and commercial audio and the communication sectors, has acquired the assets of MQA, a UK-based industry leader in high-resolution audio encoding.”
 

fpitas

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I guess this means somebody thinks MQA is commercially viable. We shall see.
 

muslhead

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I guess this means somebody thinks MQA is commercially viable. We shall see.
No, not necessarily. For example, there may be some patents that are owned by MQA company that the new owner wants. There are a few reasons why MQA was not going to go into foreclosure, this being one.
 

Zensō

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“As one of MQA’s most significant licensees and also the owner of the award winning BluOS high-res content platform, Lenbrook is well positioned to build on what was started,” reflects Dowell. “Its BluOS platform work has proven that the Lenbrook team understands it takes a certain amount of neutrality to be a licensor, but it can also take a customer view when it comes to the wants and needs from a product development standpoint.”
 

TonyJZX

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the translation will be that NAD and Bluesound are well position to integrate MQA into their products and hence motivate other vendors to also integrate MQA into their products
 

boxerfan88

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Darn it. It still won’t die.
Lossless corrupting technology.

I can only hope for Tidal to continue its journey to convert all their MQA content back to 44k1 FLAC.
 

Galliardist

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Oh.

Before they can use MQA they will have to deal with the bit that infringed the Blue Spike patent, I guess. They may be intending to add a streaming platform behind BluOS. Whatever.

I won't be buying any of their products if they do anything with MQA in its present form, other than bury it.
 
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Galliardist

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Darn it. It still won’t die.
Lossless corrupting technology.

I can only hope for Tidal to continue its journey to convert all their MQA content back to 44k1 FLAC.
Actually they are replacing MQA with higher resolution FLAC, for whatever that's worth.
 

boxerfan88

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Actually they are replacing MQA with higher resolution FLAC, for whatever that's worth.

That’s perfectly okay. I will be very happy to just get back the uncorrupted 44k1 FLAC for my standard HiFi subscription.

It’s definitely no fun listening to corrupted MQA when I have paid good money for the HiFi subscription.
 

Snoopy

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Still so many 44.1khz 16 bit mqa files on tidal. Very annoying.

Plenty of those dumb mqa CDs get released as well.

Don't think it's going away any time soon.
 

pjug

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Could it be they want SCL6 for their wireless headphones more than caring about MQA?
 

PHD

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It's a dead and useless technology. You're better off listening to lossy 320kbps Opus-encoded music, where you do get the dull 16-bit res, than listening to MQA.
 

Timcognito

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Any chance licenses to the music masters is what they are after?
 

TonyJZX

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lenbrooke probably want the full spectrum

ie. the masters to the 'unfolding' tech and the would want it everywhere

in your mobile devices and headphones, streamers etc.
 
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