digicidal
Major Contributor
Even moreso considering on the Tekton side, Eric can simply re-release the same speaker with a different name and call it a new SKU (and invalidate prior reviews for the most part). There is a long history (in the US at least) of shady businesses doing this with the entire company. Wrack up fraud claims and bad publicity under "AAA Home Builders"? Just shutter that company and open "ABC Home Builders" the next week... problem solved!I don’t understand. What are the damages the owner is claiming in real dollars? I don’t mean something vague like slander, or anything couched in the future tense (You will hear from my lawyer, etc). What was lost?
I can’t imagine that any ‘loss’ the company can document as a result of a bad review will be upwards of $50k. Anything less than that, and it will not be worth their own attorney expenses to litigate. From afar, this seems like idle threats.
In this case, Eric has realistically done far more damage to his brand than a single 'bad' review of a single SKU could ever cause. I'd be amazed if there were more than a few hundred of that specific speaker "in the wild" - it's definitely not as widely sold (or reviewed) as many of the others. Honestly this is embarrasing from someone that seemed like an pretty great guy when I bought some of his very first offerings ~13 years ago. I guess moderate success has gone to his head like some other niche vendors we all know.