Consider this for a moment. If you design speakers based on the anticipation of how it will sound like in a specific room, what happened when the customer puts it in a vastly different room than you anticipated?
Good!. These are questions (instead of only statements).
The answer is: loudspeakers having uncontrolled and uneven directivity response will behave badly, while those having full-range directivity control (like the loudspeakers that Roy was demoing and talking about in the video) basically are very much unaffected (relatively speaking) above the room's transition frequency--i.e., the sparse mode region of the room. That was in the transcript that I took the time to transcribe and post, (above).
Second why would you measure a speaker in room to design it?
I don't, nor does Roy. First, it's about anechoic...or as close as you can get to it - like measuring outside in half-space.
All the reflections, all the room modes, it's plain out silly. What if I moved the speaker by half a foot, that will completely change the standing waves.
Not the standing wave (well below the room's transition frequency), but yes, everything changes. That's why the UMIK-2 and other multiple-capsule microphones were invented--to average out the measurements a bit.
There are some situations where speaker designers will say, I designed it with a narrow vertical dispersion because most people don't have treatments on their ceiling, that makes perfect sense.
Actually, if you take something like an AMT-1 (made by ESS) or other air-motion transformer, you will soon learn that narrow vertical coverage is its real Achilles heel--just stand up or sit down and you can clearly hear the difference. I use two AMT-1s stacked on top of my surround loudspeakers, with the top AMT-1 leaning back about 15 degrees to expand the effective vertical coverage. Everything else about that driver is outstanding--transfer function, horizontal directivity, frequency coverage, cost, etc.
But to say, I designed these speakers just to be in the corner to sound good, is absurd; and frankly, I even think it's possible that it's a made up excuse to not have to answer why the speakers don't perform well when compared to the competition.
Well, this seems to be your learning style, i.e., for everyone to see your initial biases (but it wouldn't be my learning style, to be honest...), I guess I could try to let you in on the "why".
But first, you'd have to start questioning a whole bunch of stuff that you think you already know if you are serious about learning the "why". I'd start with the 1986 Khorn review. If you don't know who Richard C. Heyer was, I do recommend taking a little time to familiarize yourself before making any initial remarks about his technical relevance today.
Enjoy!
Chris
P.S. Paul Klipsch didn't have corners in his listening room at home, so he built false corners for his Klipschorns. Problem solved...