Second the no-FOMO advice offered in a previous post - these are all great speakers, and you're real chore here is to give yourself the grace to stick with one and enjoy the music without any what-ifs.
I recently went through this exact set of considerations looking for 5 new speakers for the home theater room, considering Asci's, KEF Q Concertos, and LS 50s. I went with the Concertos in part based on aesthetics (the walnut finish works in our room), price and availability. I still kinda FOMO on the LS 50s b/c I like them so much, but once I get into the music or watching a movie, I'm just happy.
And I'm sure I'd have been thrilled with any of those three choices.
If you're down to the two KEF options (LS 50 vs. Concerto), one dividing line is the sub situation. With great subs, I'd give the LS 50s an edge. But aesthetics comes into play too.