That is what I suspect as well.
The final M2 EQ is said to be the result of a long objective/subjective process with a lot of listening sessions at JBL's facility. The official spinorama was probably taken at an early stage, when it was "perfect" measurement-wise, and then maybe modified to suit listener's feedbacks.
Having a raising on axis UHF response was also probably deemed problematic.
Measurements above a few kHz are easy to do with enough precision, and the issues measured in the HF such as the dip at 6.5kHz or the large bump above have been known and reported for a long time (check audioheritage threads).
The D2430K also appear to be a very consistent driver from unit to unit in it frequency response, so I am left to wonder if these "defects" where put there intentionally based on listeners's preferences?... I dunno, it might also be a case of some variations in the D2430K production, as the difference between the Vertec and M2 specific units have always been pretty unclear/shady...