Every young person I know has a JBL Bluetooth speaker. They’re dominating the market here. Best of all, each and everyone I’ve spoken to has been ecstatic with the performance. It makes sense for JBL to harness this happy base to upsell to more expensive audio.I wonder why Harman wouldn't utilise a brand like HK or Arcam for boxes of electronics? I find it interesting how they'll use the JBL brand for everything from $30 bluetooth speakers to six figure loudspeakers