This post already showed it's possible to EQ the JBL close to "ruler flat" FR w/EZ:
Yeah, it’s a little bit odd especially as those AVRs are the new kids in the block. I don’t get it and hope that those devices get enough attention so that JBL stays in the market. When you read stories like the following, it's good to know there are people like Amir still doing unbiased...
www.audiosciencereview.com
In Audyssey, the Denon can also be EQ'd flat w/the caveat that you need to buy the $20 Audyssey app to get rid of MRC compensation. After that, They have more in common w/each other than not (even amp power)!
I would imagine that with both AVRs running on Dirac, it'd be hard to tell them apart in a DBT!