FYI this is an airstream interstate RV. So the back is full insulated and finished. There is fair amount of noise in front but it is not remotely like a work van.
Airstream had swapped out the head unit for a Kenwood running Android circa 2016. With a slow processor and clunky UI where you had to log in every time to use the system (!) it has been a pain although its Garmin navigation is a nice back up to Google maps. The sound is mediocre at best, mostly composed of midrange and highs. When driving on freeways, you have to crank it up, resulting in sound that is borderline annoying, although fairly better with new JBL speakers I put in.
My original hope was just to spend a bit of money on DSP and actively drive the fronts and improve things without too much expense. My brother has relocated here who has done car audio install/repairs for decades. So the work of redoing it is not a major factor anymore.
The JBL would have fit the bill if it didn't run so darn hot. Whatever I do needs to be reliable as getting stuck on vacation with no sound would be disaster!
Alas, I have this disease where anything I want to do, eventually becomes a quest for the best thing that can be done.

So just ordered another set of speakers (the current ones in the door are just 4 inchers), to go with this expensive Audioson amp&dsp, assuming they perform.
Getting bass is another challenge. That part to come next.