I understand all the measurements and graphs, and am a big proponent of how great that has been for evaluating speakers. And appreciate all the value this site and also Erin's site have had for all of us chasing perfection.
My one problem with measurements and things like spinorama is correlating what the small differences in some of the graphs produce when you listen. When you listen to speakers and A/B two sets of speakers, you can generally hear things you like or don't like about each of them. But knowing exactly where those things are in the graphs is sometimes challenging.
I've done this a few times and have been surprised that what I thought was the "culprit" of something I did or didn't like turned out not to be the case. To test this, I've listened, found some thing that I like, looked at the data and theorized that "this little thing on this chart is responsible for that." Then used technology to tweak that same spot on the graph and listened to see if it accentuates or reduces what I liked, only to find out it did not! Then spent a bit of time trying to accentuate or reduce what I was hearing to find that it was something completely different than I thought.
This makes it sometimes difficult to see graphs/charts and correlate that to "what I like" in a speaker.
But the fortunate part is that speakers that measure really well in all categories, almost always sound great. The minor differences are not nearly as big as the differences in how recordings are produced and mastered. There are many recordings of great songs by great artists that you just can't get to sound great due to the production. Other songs that are just average songs, sometimes just sound so good you have to play them!