Kal's story brought back a lot of memories... I used to build Hafler kits for a local store and had the same issue: I couldn't build them fast enough to make it worth my while and get a decent hourly wage. So, I added upgraded input capacitors, some additional decoupling, beefed a few wires, and we sold them at a premium over the normal "wired" price. Paid for books and toys for a few semesters...
When I got my first "audiophile" preamp, upgrading my Hafler to a used Audio Research SP3a1, there was also an SP6 in the store that was priced a couple of hundred dollars higher (I think the SP3a1 was maybe $400 and the SP6 $600 at that time). The owner said the SP6 wouldn't sell until he raised the price, so he brought it up to $900 and sold it in a week. Coincidence, maybe, but the mind (and ego) can be a scary thing.
As for Harman being anti-audiophile, not sure they care:
http://harmangroup.ca/