There is a problem inherent in the original question/premise of this thread...
The constant conflation of "Room Treatment" and "Equalisation"
Equalisation is the modern DSP equivalent of using a traditional analogue equaliser:
(Image borrowed... I used to lust after this specific component, which was way outside my budget at the time!)
But what DSP also brings to the party, is sophisticated bass management, and (in the last couple of years only!) the ability to "treat" room effects electronically.
So DSP today includes EQ (which can and should be expanded slightly to include phase/timing effects, as even the basic analogue EQ's had such effects, but in todays digital versions we can consciously control phase seperately from amplitude...), bass management (crossovers, but also the ability to distributed non localised bass frequencies to multiple speakers to both share the load but also reduce the impact of room nodes through the use of multiple sound source locations), and room treatment (reducing room nodes/modes and reducing decay).
It is worthy of note that the latter 2 functions (bass management and room treatment) do not inherently involve EQ at all... although they are invariable mated to EQ capabilities...
So today when someone colloquially says "Room EQ" we have to ask - what do you mean by that term, do you really mean EQ, or EQ + Bass Management, or EQ + Bass Management + Room Treatment? And is DSP Room Treatment alone considered part of your "Room EQ" category?
As an example - many people use DSP to provide a bass management function and intentionally eschew any EQ especially above the Schroeder frequency (circa 500Hz... room dependent), intentionally seeking to avoid any EQ'ing while using solutions that are generally considered to be part of the "Room EQ" category!
I use Dirac Live- but I intentionally minimise any EQ adjustment to the voicing of my main speakers (although I use it to improve timbral matching with my surrounds and heights).
I also use Dirac ART - this I use to direct bass to all bass capably speakers, leveraging capabilities that are otherwise impossible without the addition of multiple subwoofers, but with far fewer speakers/subs, and I use it to remove a lot of the decay/reverb in the room - no EQ involved at all.
A speakers sound can be substantially altered by moving them closer or further from walls / room boundaries, in room performance can be adjusted with sound absorbers, bass traps, curtains etc... all of this can be considered "Room Treatment" - we are altering the sound that is produced by the speaker and reaches our ears... as of the last couple of years, we can add DSP room treatment to this category. And this category has NEVER been considered to be part of the "EQ" category.
EQ has become a trivial task (technically speaking) in this day and age of digital DSP - any component can have it built in relatively easily, and it is now just as ubiquitous as the bass and treble adjustment knobs once were on amplifiers. (and in reality is merely an extension/elaboration of the bass/treble knobs!)
The debate over the use of bass/treble is as old as the Audio hobby... with purists arguing that the signal should be simply amplified and not messed with... (while completely ignoring the massive tonal impact of speakers and room!)
Today I have the tools with which to use DSP to treat my room without applying any EQ at all.
Also when considering speakers, we are typically purchasing a complex electro-mechanical-acoustic system, which the designer has tuned, using onboard EQ (AKA crossovers) in an attempt to produce a specific voicing result... in todays environment, we, the end user, can get directly involved in that EQ, where in the past for most users you got what you purchased and that was the end of it.
So returning to the core question of the thread (and my interpretation thereof)
We have to start with high quality speakers, having the capability to reproduce the source signal with minimal levels of distortion, and a dispersion profile that (ideally) does not alter the timbral quality of the speaker at differing dispersion angles (we can debate "controlled dispersion" vs omni and semi-omni till the cows come home - but varying timbral quality with differing angles from a speaker is a negative under all circumstances.
The speakers are the single most imperfect component in our setup (aside from the room itself!) - and getting speakers that can truly achieve THD <1% is often a challenge!
Typically the speaker challenge can be adequately resolved in the $2k to $10k price range (for a stereo pair....)
Room Treatment (old style) comes next... but this category has a very very broad price range ranging from basic furnishings and curtains, to custom construction from $$$ to $$$,$$$+
DSP Room Treatment software is typically in the $$$ range, but may require the purchase of an appropriate platform to run on which would be $$$ to $$,$$$
In value for money terms - getting the speakers and an appropriate amp/receiver comes first - with greatest value acruing to integrated components, especially those that may support DSP Room Treatment software.
Then there is the basic room layout / treatment / furnishings in the $$$ range
Then DSP Room Treatment (which by default will include EQ... but the EQ function is the least important!), within a $$$ budget
Further improvements beyond this stage are likely to be small, incremental, and expensive. This is where diminishing returns kick in quite viciously.