Inside the Bose marketing rebranding

[EERecordist]

Companies with a lot of money and high gross margins spend a lot of money on brand marketing. The logo, words, and then the channels to customers. If you have a lot, lot, of money, you make stories into videos, like Nike and Apple. Companies have internal people and agencies to do it. Here is what Bose did.

Just like we have our own language for sound, they have their own language for branding.

""From there, Collins used the wordmark’s italic letterforms as the basis of the brand typeface. “It felt natural to Bose, and yet had a new capacity to flex across new contexts and environments that a global brand now demands,” Zuzanna says. The team then went on to develop a broad colour palette based on eight core chromatic tones. “Each represents a note in a musical scale, and expands into a matrix of options capable of serving future products, partnerships and communications.”

Collins’ rebrand of Bose leaves the original 1960s wordmark (mostly) untouched

Turning to the power of sound, the rebrand features an eight-way colour palette based on notes of a music scale.

www.itsnicethat.com

 

[Petrushka]

Bose replaced Fisher as the upscale consumer brand.

Bose may be mediocre, but look at the technologies they pioneered.

They made EQ a household word. That evolved into DSP.

They made the 400 watt amp a necessity.

They pioneered noise cancellation.

They were the first to make affordable, user adjustable hearing aids.

 

[restorer-john]

Bose replaced Fisher as the upscale consumer brand.

Bose may be mediocre, but look at the technologies they pioneered.

They made EQ a household word. That evolved into DSP.

They made the 400 watt amp a necessity.

They pioneered noise cancellation.

They were the first to make affordable, user adjustable hearing aids.

LOL. That's funny.