Thank you for your time to test it and write feedback, and thank you for pointing this out.
I'm puzzled a bit since there shouldn't be any difference in the bass and low midrange for the different ear shapes, it should only affect the high frequency range. With the ear shape you only set the perceived height of the front channels with the objective to have it at eye level. Would it make sense to try again with this information in mind?
It is about the visibility of the ear canal as looked at from point 1 (perpendicular to your main head axis). The picture with point 1 and 2 indicate how to read the result from the ruler. Maybe this should be made more clear.
In any case, this measurement can only help to narrow down the number of suitable ear shapes from 6 to 2-3, the final decision should be made by listening. But for many people it helps to choose from only 2-3 options instead of 6.
Prices and launch dates are still under discussion at this point in time, we will need a few more weeks to settle this.