We should all know how to read words and diagrams from Dolby, so this whole thread just goes about how to do it "correctly". I personally find that odd, and in my case almost insulting.
And also focused by OP's admission to music, without any actual Atmos experience.
I was advised by OP to take my thoughts to my own thread - but the fact remains that we all contribute to ASR, not to individuals crafting their threads to their own liking - especially if they might not actually have an idea about the practical implications.
So in few words. One should follow the Dolby guidelines for Atmos is possible. What is achievable in a given space is a different matter. In ceiling speakers of higher quality are (very) expensive and things can still go wrong in implementation as angles could be breached so that the end result is not optimal. While in ceiling solution is superior, people often go for the on-wall heights as their angles can be controlled (with appropriate brackets) and one can get a much better and cheaper bookshelf speaker in that class.
There are no studies or comparison how a bad in ceiling Atmos compares to a great on wall Atmos.
Object placing is another consideration. Object might actually not come from above, but just from the height. Nothing to do with Dolby spec, just with the mix. If object comes from above, in-ceiling would be more appropriate way to reproduce it but if it comes at height per the mix, then heights will take the crown.
Processors like Trinnov can actually take things further so you can have a setup in three layers - beds, heights and tops. Any Atmos purist should definitively pursue this road as no other road leads to the balance
@krabapple
Knowing so little about the Atmos is what I take from this thread. But that is a new format for most - even the most senior members.