One explanation for that might be their tendency towards high and at the same time constant directivity. The level of additional reverb in the room is always low as a consequence of that, so you get this feeling of clarity and ´lively´ impulses even at lower SPL with no midrange-heavy reverb masking the treble details in the direct sound.
Had the very same impression, and can offer a potential explanation other way ´round: although they offer a narrow directivity, it is pretty uneven in the midrange. If you listen at lower SPL, the reverb in the room is dominated by the frequency band 1-2K for which our ear is pretty sensitive, so this midrange/presence-heavy reverb is capable of masking treble details, creating a muddled tonality. Once you crank it up, the treble gets decreasingly masked and sounds more detailed and dynamic again.
It IMHO has nothing to do with dynamic vs. horn vs. planar principle, but with dominating frequency bands in the reverb due to bands offering overly low directivity index.
A neutral reverb with no dominant midrange, is what some mixing engineers working at low SPL are preferring, and many of them are enthusiastic about Kii Audio offering similar properties of excellent clarity at low levels (which use very conventional dynamic drivers but achieve the aforementioned properties by cardioid design).